Although marketers may not spend their days in the sun, getting their hands dirty in the soil, we share quite a few similarities with gardeners. In fact, gardeners have perfected some very important marketing concepts.
Good marketers and good gardeners both know the importance of pruning. If there is a part of your project that isn’t growing or is ‘dead,’ get rid of it so you can focus your attention and dollars on expanding what’s working, or on new, promising avenues.
The best plants don’t (often) grow themselves. In exceptional cases, something can flourish on its own when nature deals the right cards. But for the most part, the best results are experienced when plants (and leads) are given the right amount of attention.
Caring for plants and leads goes beyond giving them the right amount of attention. You also need to give them the right type of attention. If you water a plant when what it really needs is better soil, you aren’t going to get your desired growth. If you put more money into generating new online sales when what would benefit your company is re-targeting shoppers with abandoned carts, you’re missing out on revenue.
Know what makes the best combination for the outcome you desire. Gardeners know which flowers look good together and will balance out a garden. Marketers should know which marketing channels complement each other to produce the best ROI.
Know your seasons! A gardener isn’t going to plant a flower that thrives in the summer at the end of the season. Know the time-related events (celebrations, holidays, large gatherings, or even weather) that can affect the success of your marketing and use them to your advantage.
Even if marketers don’t spend a lot of time in the dirt, we know how to roll up our sleeves and get to work. Our glow just comes from our computer screens instead of the sun. Need help with your marketing? Contact us here.