Marketing and Lead Generation for the Real World
The Hindu Goddess Durga and CRM’s
According to Wikipedia, “Durga (pronunciation: [ˈd̪ʊrɡaː], meaning ‘the inaccessible’ or ‘the invincible’, is the most popular incarnation of Devi and one of the main forms of the Goddess Shakti in the Hindu pantheon.”
So what does that have to do with CRM’s? [Read more…]
There comes a time in the development of many businesses when owners and managers realize, “Hey, we should hire a Marketing Person!” Sound like a pretty good idea?
[Read more…]
I think we all agree that every company needs a website. The question is, “Why?”
In our opinion, a website needs to cause visitors to take some action, the most common ones are:
But what about other objectives? Here are some examples. [Read more…]
We’ve heard a number of people say, “We’ve tried Google AdWords and it doesn’t work.”
When we ask questions about how they used the platform, we have found these to be the most common mistakes. [Read more…]
Most people don’t enjoy writing, so when we recommend blogging as a way to improve business, we’re often faced with the reply, “but does my company really need a blog?”
Our short answer is yes. Blogging isn’t just a task to keep your fingers busy. When done correctly, it has important advantages. [Read more…]
I guess I like merit badges. I had so many of them as a Cub Scout that my mom sewed them down the tail of my shirt, which I wore untucked.
Google Certification was next, and I’m certified in Search, Display, Video, Mobile, and Shopping advertising. Also, certified in Google Analytics.
Facebook Blueprint certification was the next step, which was the most unusual testing experience that I’ve had.
