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Go Green, and Be Seen!

The Case for Promotional Products

You’ve been on both sides of the fence. You’ve sent out direct mail to folks in hopes of them becoming a customer, and you’ve received direct mail from folks in hopes of you becoming their customer. If you’re anything like me, odds are that piece of direct mail had a short life before it was buried in the recycling. It isn’t that I had absolutely no interest in what was being promoted, but I wasn’t ready to make the purchase, and I don’t like mail cluttering up my house. [Read more…]

Shrinking Attention Spans, and What It Means for Video

Today, more than ever, marketers are struggling to keep the attention of consumers. Satya Nadella, the CEO of Microsoft, has said, “The true scarce commodity is increasingly human attention.” He’s right.

According to Statistic brain, the average human attention span was 12 seconds in 2000. By 2013, it had dropped to 8 seconds—a second less than the average attention span of a goldfish. So, what does this mean for marketing, and especially marketing channels that required prolonged attention, like video? [Read more…]

What’s SEO and Why Should I Care?

Every once in a while, I’ll be talking to friends about websites and will mention something about SEO. In return, I get several blank stares. Although SEO is a well-known acronym in the marketing world, it is still a mystery to many outside of the field. [Read more…]

5 Things Baking Taught Me About Marketing

I have a sweet tooth the size of Texas. From a young age, I’ve always found my way to the dessert table (and then found a reason to stay there). Now, I find myself experimenting in the kitchen, trying to whip up new, tasty treats for my husband and myself. As it turns out, I also realized how much baking and marketing have in common. [Read more…]

What to do When You Don’t Like a Design

Although designers have an eye for aesthetic and usability, there’s a good chance you won’t always be on board with their design proposal. When that happens, what do you do? Likely, you tell them, “I don’t like it.” Not liking the design is fine, but never let this be your final answer! [Read more…]

How to Choose a CRM That’s Right for You

Using a Customer Relationship Management tool (CRM) is extremely beneficial, allowing you to manage, track, and analyze interactions with your customers. When used correctly, they nurture the customer relationship, aid in customer retention, and drive sales. But with all of the options on the market, how do you know which CRM is right for your business? [Read more…]