The Case for Promotional Products
You’ve been on both sides of the fence. You’ve sent out direct mail to folks in hopes of them becoming a customer, and you’ve received direct mail from folks in hopes of you becoming their customer. If you’re anything like me, odds are that piece of direct mail had a short life before it was buried in the recycling. It isn’t that I had absolutely no interest in what was being promoted, but I wasn’t ready to make the purchase, and I don’t like mail cluttering up my house.
Going “Green” With Reusable Products
This is where promotional products enter the scene. I have a number of kitchen magnets and chip clips that have been around longer than the iPhone has. I see them several times a day, and I have referred to them for the company’s phone number and website. I’ve made purchases from these places more than once. I was consistently reminded that I wanted something they provided, and their information was there when I finally caved and needed to take action.
Instead of sending mailing after mailing that continuously finds its way into the recycling bin, why not opt for an advertising medium that 60% of people keep for up to two years (and then pass along to someone else about 63% of the time when they no longer want it).
Choosing Your Product
Once the decision is made to extend your exposure with promotional products, the question is then “what should I send?” This, of course, depends on your target audience. What are their interests or hobbies? Here’s a list of several different industries, and products that are likely to make an impression (for several years):
- Dentistry: Toothbrush holder, toothpaste squeezer, brushing timer
- Gardening: Sunscreen, gloves, flower-shaped coaster, visor cap, sunglasses
- Grocer: Grocery list notepad, reusable grocery bag, vegetable peeler, jar opener, pizza cutter
- Automobile: Keychain, air freshener, USB car adapter, tire gauge, mini auto trash can
- Daycare: Mini tube of hand wipes, ruler, drawstring backpack, ice pack, beach ball, frisbee, hand sanitizer
- Realty: Refrigerator magnet, keychain, chip clip, pen, fly swatter
- Education: Book bag, book mark, sticky notes
- Gym: Sunglasses, towel, water bottle
If you’re interested in purchasing promotional products, or discussing which products may be most successful for your industry, let’s talk.
