Imagine if you knew what your customers were thinking, wanting, and doing. Imagine the impact it could have on your marketing efforts.
The good news is, with the right CRM, you can know what your customers are doing, and get a good feel for the area and intensity of their interests. With a CRM, you are better able to understand what each potential customer wants from your company, and where they are at in the purchasing funnel.
The Powers of CRM
We’ve done our research and have found a CRM that works well for our clients, is simple to use, and has a reasonable monthly fee. This CRM would allow you to track several important things:
- Interactions with emails, such as open rates, click through rates, and more
- Website activity, with information on which pages they are visiting
- Contact score, to track which contacts are “hot” and which needs more attention
Keeping it Central
Beyond providing a great glimpse into contacts’ actions, it keeps all communication in one central location, making it easy for your sales team to track conversations with each individual contact, regardless of whether a conversation took place over multiple email threads.
Keeping this information central helps save time, increasing the sales team’s availability to proactively sell. It also streamlines the communication process if you ever need to transfer a customer or potential customer from one salesperson to another.
We Use This CRM, Too
We researched a number of CRM systems for our use, tried a few, and found the one that works for us. It happens to be the same one that works for the majority of our clients. We have clients that use the system to track hundreds of clients, and some that use it to track hundreds of thousands of contacts.
To learn more about using a CRM to empower your company, send us a message or call 952-361-6880.