Industry: 3D printing and scanning equipment and supplies
We began working with Afinia 3D during their non-disclosure phase. They were created by their parent company as part of a diversification and growth strategy. By liberal use of social media and testimonial creation we are able to assist in growing their sales to become the #3 company in the desktop 3D printer space in 90 days.
Redesigned their logo to better represent their products and have more visual appeal, while retaining brand recognition.
Maintained consistency of brand through design of product packaging, product information sheets, and trade show booth environment and materials.
Redesigned website to update the look and feel, made it mobile responsive, and established clear conversion paths. Increased web traffic dramatically and boosted ecommerce revenue by 22% in the first twelve months.
Manage Google AdWords campaigns to increase brand awareness and drive traffic to their website.
Produced thousands of product photographs and dozens of product videos, including time lapse product demonstrations. The company’s YouTube channel has received over 190,000 views to date.
Developed brand persona through the creation of all written content, including dozens of press releases; industry publication articles; customer testimonials; ebooks; blog posts; and web, email, and social media content.
Trade show support
Attended trade shows to provide additional sales support and designed trade show booth environment.
Built their brand community and nurtured leads through Facebook, Twitter, and Instagram channels. Maintained customer and lead relations, while acting as entry point for sales and support inquiries.
Managed the company’s interaction with current and potential customers by implementing an email and lead nurturing system that tracks 19,000+ contact records. We use these systems to monitor and report the return on investment of advertising and marketing spends, and to circulate company and product news to related publications.
Provided logoed apparel for sales personnel and other employees.