This relationship began with the purchase of a few embroidered shirts, and grew into responsibility for lead generation in 55 countries. Over time, we absorbed the duties of three of their marketing employees (due to attrition) and helped increase their equipment sales revenue by 461% for the Americas, and 587% for Europe, Middle East and Africa.
Redesigned their logo to better represent their products, while maintaining brand recognition. Arranged for trademark protection in the US and EU. Created brand standards and an online assets resource for their world-wide reseller/dealer network.
Maintained consistency and branding through print and online ads, product information sheets, and trade show booth environments and materials. Developed collateral that supports sales in several languages. Assisted with design of equipment shells and visual appearance for consistency throughout product lines. Created wide array of market-specific label designs for product demonstrations.
Redesigned website to update the look and feel, made it mobile responsive, and established clear conversion paths. Increased web traffic dramatically and boosted conversions by 1,262% in the first twelve months.
Managed Google AdWords campaigns that generate millions of impressions annually, world-wide. Quantifiable success of the campaigns caused the client to increase their online ad budget 2,144% (that is not a typo).
Produced thousands of product photographs and dozens of product and testimonial videos. One product video has garnered more than 160,000 views to date.
Developed brand persona through the creation of all written content, including several hundred press releases, industry publication articles, customer testimonials (based on interviews and customer-supplied statistics), blog posts, web, and email content.
Trade show support
Attended trade shows in the US and EU to provide foreign-language sales support, designed three trade show booth environments, created market-specific label designs to use in product demonstrations.
Email and lead nurturing
Managed the company’s interaction with current and potential customers by implementing multiple email and lead nurturing systems that track 100,000+ contact records. We used these systems to monitor and report the return on investment for advertising and marketing spend.
Provided logoed apparel for sales personnel and other employees.