Have you ever had a “missed connection?” One of those moments when you were in the right place, but at the wrong time. These missed connections can happen in marketing, too.
With Google AdWords, you can be where you need to be (online), at the moment you need to. How? With phrases that trigger your online ads to appear when potential customers are looking for companies, products, or services like yours.
Let’s Look at an Example
Your company sells outdoor recreational equipment. You could spend your money purchasing an ad in a magazine read by outdoor enthusiasts. With this method, your ad might be seen by someone who is looking for something your company sells and is ready to buy it…. But maybe it won’t.
With Google AdWords, you can target your ads to appear when someone searches for the product you’re selling. Why is this so incredibly beneficial?
1. You know that your ad is relevant to what the person is looking for.
2. You know that the person has started their journey in the purchasing funnel, and is considering buying the product.
In essence, you’re showing up exactly where you need to be, exactly when the potential customer is looking for you. You could think of Google Adwords as the butler you never had, but always dreamed of.
Working with a Google Partner
However beneficial Google AdWords may be to your advertising, the best results are achieved when you work with a Google Partner to create and run your online ad campaigns. This is because Google Partners are certified by Google to create and manage Google AdWords campaigns. They are assigned an account representative and are reviewed on a weekly basis. Google Partners are well-versed in the best practices that will give you the most bang for your online advertising buck.
Let Us Get You Where You Need to Be
If you’re interested in learning more about Google AdWords, contact us at email@example.com, or call 952-361-6880.