Marketing and Lead Generation for the Real World
Most people don’t enjoy writing, so when we recommend blogging as a way to improve business, we’re often faced with the reply, “but does my company really need a blog?”
Our short answer is yes. Blogging isn’t just a task to keep your fingers busy. When done correctly, it has important advantages. [Read more…]
Every website owner wants their URL to be at the top of Google’s search rankings, and inboxes are rife with folks you’ve never heard of promising to quickly get you there. Take such advice (illicit practices) at your own peril. [Read more…]
Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before.
Aside from the fact that there really are interesting things to say about your company, Google has developed technology that rewards websites containing regularly posted and unique content. When people share links to your content, you have a powerful tool to gradually move your site up in search rankings.
Here are some tips to help you go from zero to 30 in the blog-o-sphere. Remember these four letters: BLOG. [Read more…]
