Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before.

Aside from the fact that there really are interesting things to say about your company, Google has developed technology that rewards websites containing regularly posted and unique content. When people share links to your content, you have a powerful tool to gradually move your site up in search rankings.

Here are some tips to help you go from zero to 30 in the blog-o-sphere. Remember these four letters: BLOG. [Read more…]