The assumption of an elevator pitch is that the “pitchee” is stuck in the elevator and has to listen to your spiel. In the real world, that doesn’t happen, especially when your message has to be delivered online or in print. Here’s a better way to accomplish the same thing, which will positively impact your business in both the short and long-terms. [Read more…]
LinkedIn is the best social media platform for your career. I should know, I started out using it incorrectly, remedied my faulty technique, and now use it to get 37 percent of our new business.
Here are five ways to use the site effectively in order to get noticed. [Read more…]