Google AdWords is the leading online advertising platform and is based upon Google’s Chrome browser, which processes 3.5 billion searches per day, world wide. This scope allows advertisers to piggyback their ads on top of relevant searches.
A common question that advertisers ask us is: “How do I carve-out a relevant portion of those 3.5 billion searches to reach my audience?” Another one is: “Why should I advertise on Google when there are so many other options (Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, etc.)?”
The answer to those questions have to do with Scale, Advertising Platform Maturity, and Audience Targeting. [Read more…]