The Ikea store has been across from the Mall of America for 10 years, but I finally decided to go there and get some Christmas gifts. Both of our children had recently purchased homes, so my wife and I thought it a good idea to buy them some furniture.
Frankly, I hate shopping. I’m the kind of guy who gets on the phone to see if a retailer has what I want. I buy stuff online for a reason.
Here’s how I think Ikea hit it out of the park and showed me how retailers can learn a thing or two from their business model.