Although designers have an eye for aesthetic and usability, there’s a good chance you won’t always be on board with their design proposal. When that happens, what do you do? Likely, you tell them, “I don’t like it.” Not liking the design is fine, but never let this be your final answer! [Read more…]
The assumption of an elevator pitch is that the “pitchee” is stuck in the elevator and has to listen to your spiel. In the real world, that doesn’t happen, especially when your message has to be delivered online or in print. Here’s a better way to accomplish the same thing, which will positively impact your business in both the short and long-terms. [Read more…]
Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before.
Aside from the fact that there really are interesting things to say about your company, Google has developed technology that rewards websites containing regularly posted and unique content. When people share links to your content, you have a powerful tool to gradually move your site up in search rankings.
Here are some tips to help you go from zero to 30 in the blog-o-sphere. Remember these four letters: BLOG. [Read more…]
When I joined my fraternity in the late 1970s, we were one of the smaller houses on the University of Minnesota campus with 26 members. And then we started the next year with six members, and three of us were brand new.
As the youngest member, I was awarded the position of rush chairman (“Joe Scott, damn glad to meet you!!”) and had the responsibility of quickly getting our numbers up.
Here are five lessons I learned. [Read more…]
Eighty percent of the industry’s promotional products distributors are small businesses with annual sales of less than $250,000. To make those sales, most call on other small businesses (those with annual revenues of less than $5 million) to help them with projects as needed. Many companies at this size cannot afford to employ a full-time or even part-time marketing manager. That’s where you come in. [Read more…]
One of the benefits of trade association volunteerism is getting small-group time with the keynote speakers. As such, I had the chance to listen to a few tales told by Mick Fleetwood.
For those unfamiliar with Fleetwood’s branding and business chops, he has led one of a few rock groups now touring with their best-known lineup, which was first assembled in 1974.
Here’s what I’d learned. [Read more…]
It’s been said that content is king. I say that content is Silly Putty. Once you know the formula, you can do a lot with it over a long period of time.
If you have not experienced the product, it can be sticky, stretched, broken into pieces, put back together in different ways, molded into another form, bounced, and when left in the right place, can ooze elsewhere. The same can be said about great content. [Read more…]