Every once in a while, I’ll be talking to friends about websites and will mention something about SEO. In return, I get several blank stares. Although SEO is a well-known acronym in the marketing world, it is still a mystery to many outside of the field. [Read more…]
Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before.
Aside from the fact that there really are interesting things to say about your company, Google has developed technology that rewards websites containing regularly posted and unique content. When people share links to your content, you have a powerful tool to gradually move your site up in search rankings.
Here are some tips to help you go from zero to 30 in the blog-o-sphere. Remember these four letters: BLOG. [Read more…]
It’s been said that content is king. I say that content is Silly Putty. Once you know the formula, you can do a lot with it over a long period of time.
If you have not experienced the product, it can be sticky, stretched, broken into pieces, put back together in different ways, molded into another form, bounced, and when left in the right place, can ooze elsewhere. The same can be said about great content. [Read more…]