Today, more than ever, marketers are struggling to keep the attention of consumers. Satya Nadella, the CEO of Microsoft, has said, “The true scarce commodity is increasingly human attention.” He’s right.

According to Statistic brain, the average human attention span was 12 seconds in 2000. By 2013, it had dropped to 8 seconds—a second less than the average attention span of a goldfish. So, what does this mean for marketing, and especially marketing channels that required prolonged attention, like video? [Read more…]