Although designers have an eye for aesthetic and usability, there’s a good chance you won’t always be on board with their design proposal. When that happens, what do you do? Likely, you tell them, “I don’t like it.” Not liking the design is fine, but never let this be your final answer!
Speak Up (with Specifics)
The best thing you can do when you don’t like a design is discuss why the design isn’t speaking to you. Is it the style? The color? The layout? The images? The more feedback the designer can get from you about where their design missed the mark, the better their aim will be the second time around.
Don’t Feel Bad About It
Best of all, you don’t have to feel bad at all for not liking the design. Most graphic designers have gone through courses where their peers and instructors critique their designs. They’ve been trained on how to take feedback (the good, the bad, and the ugly). A professional designer won’t take your comments personally.
Be Prepared For Their Feedback, Too
A good designer will contribute to the discussion, too. They will take all of your feedback into consideration, and put it to the test. They’ll explore alternatives, and the pros and cons of each. Once in a while, they will explain to you why they thought of doing it the way you suggested, and chose not to. And they’ll have a good reason—probably one you had not thought of.
That very feedback may even make you change your mind about your feedback, and be on board with a different way of doing things. We’ve seen this quite often: a client will suggest a change to a design, our designer will walk them through how that change would impact other aspects of the design or usability, and clients decide that the designer did indeed make the right choice.
“White Space” is a Good Thing
If the design is for a brochure or an ad, a natural thought is “I’m paying for this space, we better well fill it up.” Your designer may explain that you only want to give your audience enough information to pique their curiosity. You want qualified individuals to contact you and get more information; not risk giving too much information and having someone disqualify themselves unnecessarily.